Can hotel PMS and restaurant CRM integrate?
A hotel PMS and restaurant CRM can exchange information if the property's actual systems, permissions and integration support it; they do not automatically create a shared guest profile. Rezervem Manager runs restaurant bookings and floor plans, and Rezervem CRM provides guest profiles and segmentation alongside Manager. A PMS maintains rooms, stays and folios. Each property must verify what can be shared.
A hotel stay record, a dining booking and marketing permission serve different purposes. A guest's restaurant history does not automatically transfer between the hotel's systems.
Two service records for the same person
For example, the front desk sees a guest arriving on Tuesday while the restaurant team manages that person's table for two on Thursday. A room number alone does not confirm identity or dining preferences. Each team should use the record appropriate to its service.
If the hotel wants to validate dining entitlements against accommodation, it first needs an authoritative source, a responsible team and a process for when no connection is available.
Five checks before linking PMS and restaurant CRM
Front-office, F&B and technology teams should settle these points before implementation.
- Define the task: checking an in-house guest, booking a table and posting to a folio are separate actions.
- Define the owner of each field: room and stay information in the PMS; table, time and booking status in restaurant management.
- Specify fields and guest-matching rules; a name or room number alone is insufficient.
- Check processing purpose, staff access, privacy notices and separate marketing consent.
- Test arrival, booking amendments and checkout against the actual PMS version, with a manual fallback.
Manager, CRM and PMS responsibilities
Rezervem Manager manages tables, service times, waitlists and reservation statuses. Rezervem CRM works with Manager on guest profiles, tags, lists and segments; it does not manage room inventory.
Rezervem PMS is under development for room and stay management. PMS-to-restaurant data sharing must be configured and verified at each property. Automatic two-way guest matching and folio synchronization are not universally available.
A guest card is not marketing consent. Rezervem Connect handles permission-based WhatsApp campaigns subject to ETK/İYS and channel requirements. See the hotel outlets guide.
Frequently asked questions
**Are PMS and restaurant CRM the same software?** No. PMS manages stays, CRM guest context, and Manager restaurant bookings.
**Will hotel guests appear in CRM automatically?** No. The data flow, permissions and matching must be checked against the property's systems.
**Does a PMS guest record permit marketing?** No. Privacy, ETK/İYS and channel-specific consent rules apply separately.
