Request a Meeting
TR EN
REZERVEM CRM · WORKS WITH REZERVEM MANAGER
CRM

Know every guest. Remember every visit.

Rezervem CRM works alongside Manager to bring together guest history, service preferences, tags, levels and behavior-based smart segments. Help your team prepare for each visit with the right context.

WHO IT'S FOR Restaurants Fine Dining Restaurant Groups
Request a Meeting Explore Features

See the guest's history. Prepare for their next visit.

Bring reservations, visits, preferences and classifications into context.

  1. 01Is this their first or a return visit?
  2. 02How long since their last visit?
  3. 03What do their spending and dining patterns show?
  4. 04Which current service notes should the team know?

Rezervem CRM extends Manager's reservation workflows with connected guest intelligence.

REZERVEM CRM · WITH MANAGER

Recognize returning guests.

Guest profiles connect reservations, completed visits, relevant service notes and preferences. Team members access information according to their permissions.

Guest profile Review relevant visits in one guest record.
Visit status Distinguish reservations, cancellations, no-shows and completed visits.
Service notes Keep useful, current notes available to the right team.
Manager integration Guest context stays connected to reservation operations.
REZERVEM CRM · WITH MANAGER

Classify guests in more than one way.

Tags, guest levels, manual segments and guest lists serve different purposes. Use predefined levels and business-specific groupings to organize guest profiles. These manual classifications are separate from automatically calculated smart segments.

Guest tags Highlight service-related preferences or characteristics.
Guest levels Predefined spending, regular, potential and lost-guest categories, plus custom levels.
Manual segments Build and assign groups defined by your business.
Guest lists Keep purpose-specific guest groups separate.
REZERVEM CRM · WITH MANAGER

Understand visits and spending patterns.

See visit frequency, recency and preferred meal periods. When reservation amount data is sufficiently complete, spending segments and average-check analysis are also available. The system identifies segments that cannot be reliably calculated; these insights do not depend exclusively on a POS integration.

Visit frequency Separate first-time and repeat guests.
Last visit Identify recent guests and those who have been away.
Spending patterns Review total and average spending when data is suitable.
Meal preferences See breakfast, lunch, dinner and bar visit patterns.
REZERVEM CRM · WITH MANAGER

Explore 25 ready-made smart segments.

Rezervem calculates behavior-based smart segments nightly in five groups: visit count, recency and reactivation, meal preference, spending and group size, and reservation behavior. You do not need to label every guest manually. Spending, meal and no-show segments are available only where data quality supports them.

Visit count First visits, return visits and regular guests.
Recency & reactivation Guests who have not returned recently.
Meal preference Breakfast, lunch, dinner and bar patterns.
Spending & group size Spending bands, average checks and large groups.
Reservation behavior Cancellations, no-shows and reliability.
REZERVEM CRM · WITH MANAGER

From a visit to a relevant invitation.

Manager handles reservations and visit records. CRM brings together guest groupings and smart segments. With the relevant connection, Connect can use these audiences for permission-based WhatsApp campaigns, and it can also work independently. A guest record is not marketing consent.

Manager Reservations, tables and visits.
CRM Guest profiles, tags, lists, levels and smart segments.
Connect Consented audiences, templates and WhatsApp campaigns.
Join & Gift QR-based registration, gifts and redemption rights.
REZERVEM CRM · WITH MANAGER

Use guest data responsibly.

Data minimization, access permissions and data corrections are important parts of CRM operations. Guest profile records, privacy notices and permission to send commercial messages serve different purposes; a saved phone number alone does not authorize a campaign.

Data quality Review duplicates and incomplete contact records.
Access controls Give team members role-appropriate visibility.
Messaging permissions Check applicable consent and channel rules before sending.
Meaningful measurement Distinguish a message sent from a reservation or an actual visit.
CRM RESOURCES

Explore connected guest management.

Smart segmentation, guest levels, visit and spending patterns, service preparation and permission-based outreach.

01How restaurant CRM worksGuest relationships connected to Manager.CRM → 02Guest recognition and service preparationPrepare with relevant guest context.SERVICE → 03Spending patterns and guest valueTotal spending, average check and reliable data.SPENDING → 04Misafir segmentasyonuZiyaret, etiket ve liste kuralları.SEGMENT → 05Connect kampanya akışıCRM kitlesinden izinli davete.CONNECT → 06Restoran CRM yazılımı nasıl seçilir?Canlı demo ve satın alma kriterleri.KARŞILAŞTIRMA → 07Fine dining restoranlarda CRMVIP, kutlama ve servis öncesi hazırlık.FINE DINING → 08CRM ve POS entegrasyonuAdisyon–rezervasyon–misafir eşleşmesi.POS → 09Restoran gruplarında merkezi CRMŞube yetkileri, ortak etiketler, segmentler.GRUP → 10CRM, sadakat ve WhatsApp farklarıConnect, Gift, Join ve Socielty rolleri.ÜRÜN KARŞILAŞTIRMA → 11CRM satın alma demo kontrol listesiOperasyon, POS ve izin kontrolleri.DEMO → 12Fine dining CRM servis hazırlığıHost ve servis ekibi kontrol listesi.SERVİS → 13POS harcama eşleştirmesiAdisyon, iade, grup hesabı testleri.POS → 14Restoran grubu CRM planıŞube yetki ve segment şeması.GRUP → 15CRM–Connect–Gift–Socielty akışıÜrün görevleri ve ölçüm farkları.EKOSİSTEM →
GUEST EXPERIENCE

Guest profiles and experience feedback.

CRM supports guest context; Manager Reviews helps analyze the dining experience.

01How to measure guest experienceFood, service, ambience and more.OVERVIEW → 02Reviewing guest feedbackHow to interpret feedback reports in Manager.GUIDE →
RELATED PRODUCTS

Connected guest operations.

CRM requires Manager. Other products retain their own usage conditions.

Manager Explore → Connect Explore → Join Explore → Gift Explore → Socielty Explore →
FAQ

Common questions.

No. Rezervem CRM works together with Rezervem Manager, connecting guest profiles and segmentation to reservation operations.

No. Tags, guest levels, manual segments and lists are managed separately. There are also 25 ready-made smart segments across visits, recency, meal preferences, spending and reservation behavior.

Guest levels include spending categories and other classifications, such as regular, potential and lost guests. Separately, smart segments group guests by high or mid-range total spending and high average check when reservation amount data is sufficient. Unreliable segments are marked unavailable.

Campaign delivery belongs to Rezervem Connect. Relevant CRM audiences can be used through the supported integration. Connect can also operate without Manager or CRM.

No. Applicable data-processing and commercial messaging requirements, including channel permissions, must be checked separately.

No. CRM handles guest context and segmentation, while Socielty offers membership and privileges. Gift manages gifts and redemption rights.

ARTICLES

CRM insights and resources.

Guest relationships, behavior-based segmentation and service preparation.

01How restaurants can win back guests with WhatsAppA practical approach to permission-based WhatsApp invitations, guest segments and measuring campaigns aimed at guests who have not visited recently.Oct 29, 2026 → 02What is restaurant CRM and how does it work with reservations?Understand restaurant CRM, the guest profile, visit history, segmentation and how it works alongside reservations in Rezervem Manager.Oct 29, 2026 →
ARTICLES

CRM insights and resources.

Guest relationships, behavior-based segmentation and service preparation.

01How restaurants can win back guests with WhatsAppA practical approach to permission-based WhatsApp invitations, guest segments and measuring campaigns aimed at guests who have not visited recently.Oct 29, 2026 → 02What is restaurant CRM and how does it work with reservations?Understand restaurant CRM, the guest profile, visit history, segmentation and how it works alongside reservations in Rezervem Manager.Oct 29, 2026 →

Give your team better guest context.

Explore Rezervem Manager and CRM together.

Request a Meeting