Loyalty does not always mean a lower price
A reward is useful when it fits the guest and the restaurant. Rezervem Gift can record either a defined complimentary product or a fixed/percentage discount, with rules for its use.
For a regular guest celebrating an occasion, an item chosen by the kitchen may feel more personal than a routine percentage reduction. The team still needs to choose something it can deliver.
When does a complimentary product make sense?
A dessert, non-alcoholic drink or small menu item can reflect the restaurant's identity. Calculate actual ingredients and service cost, not only the menu price.
Set an eligible venue and a practical validity window. An appealing reward becomes frustrating if the guest is not told when it can be used.
When is a discount more suitable?
A fixed amount or percentage discount may be clearer when guests are making a price-sensitive decision. The cost depends on the actual bill and the discount conditions.
If there is a cap, minimum spend or time restriction, explain it to the guest. A percentage discount with no defined boundary can be harder for the venue to forecast.
Match the reward to the relationship moment
A welcome gift, a fifth-visit gesture and an anniversary benefit address different situations. Do not send every guest the same reward simply because a campaign template exists.
Gift supports configured visit and occasion rules as well as manual issuance. Staff decide which offer is appropriate and whether their records are sufficient for automation.
Measure usage alongside real cost
Track issued, redeemed and expired entitlements separately. If fewer guests use a benefit than expected, investigate its terms and the communication channel.
A redeemed code confirms use, not a guaranteed incremental visit. Use Rezervem Gift for the benefit and Manager for the visit context.
