A Meta-approved WhatsApp template is a message format reviewed and approved by Meta for business-initiated communications. Create the promotion template in the WhatsApp Business account, then choose it in Rezervem Connect and send it to eligible guests from the mobile app. Templates provide a consistent message, language and variable structure.
Who is this useful for?
Restaurant marketing teams, hotel outlet managers and owners preparing new-menu announcements, tasting events or birthday invitations can use this sequence. It helps avoid treating operational reservation notifications and promotional invitations as though they were the same message type.
1. Define the message and sending venue
Write down what the guest should learn and which legal entity or restaurant brand is speaking. Explain why the invitation is relevant and what action the guest can take. Do not rely on a reservation phone number as evidence of marketing permission.
Restaurant groups record the sending brand and audience separately for each venue. A message approved for one purpose should not silently become a different kind of communication.
2. Select the right Meta template category
Select the category that matches the actual content under Meta's current template rules. A promotional invitation must not be presented as a transactional reservation confirmation merely to change its classification. Check the language the guest is expected to understand.
Avoid vague promises, unclear offers or a discount the venue has not actually defined. The template should identify the restaurant and use a tone that fits its guest relationship. Meta retains authority to accept, reject or pause a template.
3. Fill guest variables and booking links
Check guest-name fields, dates, venue names and booking links against realistic sample values. A missing first name or an unavailable event date should not produce a confusing sentence. Verify that links lead to the intended restaurant and appropriate booking flow.
Use only authentic offers and terms. If a Gift benefit has not been configured, do not suggest that the recipient already holds a reward. Make any necessary communication-preference option easy to understand.
Connect uses the approved template's name and variable fields to prepare the final campaign message. Fill actual guest names, dates and venue links rather than leaving empty placeholders.
4. Submit the template to Meta
Use the authorised WhatsApp Business account management process to submit the template. Record the template name, language, category, owner and current approval status for the team. Do not send the marketing campaign while its template is still awaiting approval.
If Meta rejects or pauses the template, first inspect the stated reason and current policy. Random repeated submissions without addressing the relevant issue are unlikely to make the workflow more reliable.
5. Test the approved template in Connect
After approval, use a controlled group that meets the applicable commercial messaging requirements and WhatsApp opt-in rules. Check whether the variables, sender identity, link, opt-out process and recipient language behave as expected.
A test send is not exempt from permission requirements. If an old refusal or incorrect restaurant mapping appears during the test, correct the eligible audience before starting a larger campaign.
6. Send the campaign and read results
Prepare and send the campaign in the Rezervem Connect mobile app. Separate messages submitted, delivered, read and failed. An approved template still may not reach every recipient because of platform or account conditions.
Confirm who will handle responses and booking enquiries. Any reservation impact should be based on a verified attribution process rather than the count of people who opened a message.
Read sent, delivered, read and failed-message totals in Connect. Templates using quick-reply buttons also produce answer counts by selected option.
Where Rezervem fits
Rezervem Connect lets you select Meta-approved templates while creating a WhatsApp campaign. Choose the audience, fill the template variables, send the message and follow delivery and reply results in the mobile app. Meta approves templates; Connect handles campaign delivery.
For practical details, use restaurant setup checklist and Meta's business messaging policy.
Important limitations
- Meta template approval does not replace ETK/İYS and WhatsApp opt-in requirements.
- Use the marketing category for promotional content rather than presenting it as a service notification.
Frequently asked questions
- Can an approved template be sent to my whole database? — No. Recipients still need to meet the applicable permission and opt-out conditions.
- What should I do if a template is rejected? — Review the stated reason, content, category and policy requirements before revising it.
- Will changing the text trigger another review? — That depends on the change and Meta's current template rules.
- Can a booking be attributed to a template? — Only when a verified tracking or attribution method connects the campaign to that booking.
