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WhatsApp Business Platform for Restaurants: Setup and Consent Checklist

A practical guide to setting up business messaging, distinguishing service messages from campaigns and checking consent before outreach.

Consent-based business messaging concept

Start with the message you need to send

A reservation confirmation, a reminder and an invitation to a tasting menu look similar when they arrive in WhatsApp, but they do not have the same purpose. Service notifications and marketing campaigns require different configuration, permissions and content decisions.

Rezervem Manager supports reservation operations; Rezervem Connect manages approved marketing audiences and campaigns. Connect can be used without adopting Manager. Rezervem Join can assist with guest registration and relevant permission collection.

1. Confirm the business messaging account

  • Verify the venue's Meta business account and eligible WhatsApp number.
  • Review the onboarding and phone-number status.
  • Agree which team handles operational messages, campaigns and guest conversations.
  • Ensure the venue can access the approved business message templates it requires.

2. Separate consent from contact data

Possessing a guest's phone number does not establish permission to send marketing messages. Confirm the applicable commercial-electronic-message permission, relevant privacy processing basis, Meta messaging opt-in and available opt-out process.

For venues subject to Turkish electronic communications requirements, check the ETK/IYS obligations alongside applicable data-protection rules. Do not describe a single checkbox or an IYS record as automatic authorization for every type of message.

3. Test templates and delivery

  • Choose the appropriate approved template when messaging outside the customer service window.
  • Verify personalized fields using a test contact, not an unverified guest list.
  • Check delivery and failed-message reporting rather than assuming an accepted API request means delivery.
  • Define a process for opt-outs, account restrictions and undelivered notifications.

4. Launch one carefully defined campaign

Choose a clear segment of guests who can lawfully receive the message, write a single relevant invitation, check the template and review its result. Expand only after permissions and delivery behavior are validated.

Explore the relevant products in Rezervem Connect and Rezervem Join, or discuss your connection via Integrations.

REZERVEM INTEGRATIONS Connect

Connect the guest journey.

Apply the relevant Rezervem workflow to your venue.

Review your eligible connection.

We can confirm the relevant setup and requirements for your venue.