Booking updates are not marketing campaigns
A reservation confirmation relates to the service; promoting a new tasting menu is marketing. Template classification alone does not provide a lawful basis to send a message.
Prepare the message content
Make the venue, date, time, party size and any verified change or cancellation route clear. Distinguish “payment link sent” from “payment received” when a deposit is involved.
Verify before sending
Check the approved template and category, sending number and guest contact in the connected Meta WhatsApp Business Platform setup. For marketing, review consent, opt-outs and applicable communication-register requirements separately.
- Is the template approved for this use?
- Is the recipient and communication basis correct?
- Are sending, delivery and read statuses treated separately?
If a message is not delivered
Check template approval, business-account status and provider error details. A sent event is not proof of delivery or reading.
Where Rezervem fits
Manager provides booking events; permission-based campaigns belong to Connect. See the communication and consent guide.