Manage hotel restaurant WhatsApp communication by outlet: distinguish reservation information from promotions, identify the sending venue and use a guest audience with the right messaging permissions. Rezervem Connect sends the restaurant's WhatsApp campaign from the mobile app and shows delivery, read status and replies.
Who should use this workflow?
This guide is for hotel food-and-beverage managers, restaurant reservations teams and guest-relations staff. It is particularly relevant where a property has several à la carte restaurants or also welcomes diners who are not staying at the hotel.
1. Separate service notifications and promotions
Separate reservation confirmations, amendments, cancellations, menu announcements and event invitations. Assign a business identity and an operational owner to each type. The person replying to a guest's table request may not be the employee who created a marketing campaign.
An in-house guest does not automatically want promotions from every hotel outlet. Keep the message relevant, identify the restaurant clearly and avoid relying on accommodation information as evidence of promotional permission.
2. Connect the guest to the correct restaurant
A hotel guest, an outside diner who booked a table and a walk-in visitor may have been entered into different systems. Assess the purpose and lawful conditions before matching or sharing their details. Restrict access to staff who need the information for their roles.
Do not transfer room numbers, stay notes or other unnecessary accommodation details into a restaurant marketing audience. A table reservation and an actual completed visit also represent different events when evaluating guest history.
3. Apply messaging permissions for each outlet
Determine whether the message is sent on behalf of the hotel, its restaurant or another legal entity. For relevant Turkish recipients, check applicable ETK approval, İYS refusals and exemptions. Separately verify Meta's WhatsApp opt-in requirements.
Consent collected for one outlet should not automatically be assumed to cover every restaurant at the hotel. Coordinate timing across teams to avoid several promotional invitations arriving for the same guest in a short period.
Choose the sending restaurant in Connect, then build the audience separately using lists and segments. Selecting the restaurant label does not automatically restrict the audience to that venue's past visitors.
4. Assign reservation handling to the team
Agree which employee checks capacity, opens a reservation and responds to date or table requests. In Rezervem Manager, open the correct restaurant and service time. Point any booking link in the WhatsApp message to that outlet.
Connect does not import PMS room or folio details into the campaign audience. If the hotel has separate departments, define when the guest's reply needs a hand-off to the restaurant reservations team.
5. Send the approved campaign from Connect
For a menu or event invitation, use a Meta-approved template that matches the actual purpose. Review venue name, guest language, date, reservation link and opt-out method. Use a small, genuinely eligible test audience to detect invalid permissions or incorrect outlet links.
In Rezervem Connect, campaign creation and sending take place in its mobile application. Ensure the right team can respond to guest questions before sending a broader invitation.
Create the hotel's restaurant campaign in the mobile app and send it using the approved template.
6. Report each restaurant's campaign results
Report eligible contacts, deliveries, available read receipts, opt-outs and replies in the correct business and outlet context. A completed booking can be credited to a campaign only when the venue has a verified tracking or matching method.
Do not equate messaging activity with hotel revenue or the quality of the entire stay. Use guest questions and incorrectly routed requests to improve the handover between restaurant and hotel teams.
Review delivery, read and reply results in Connect. Use Manager for the underlying restaurant reservations and completed visits.
Where Rezervem fits
Rezervem Connect is the WhatsApp campaign product for hotel restaurants. Select the sending restaurant, choose the eligible guest list and approved template, then send and track the invitation. Rezervem Manager manages restaurant reservations and displays a read-only campaign summary.
For practical details, use Rezervem Manager and Rezervem Connect.
Important limitations
- A hotel booking does not create permission for restaurant promotional messages.
- Connect does not automatically import PMS room or folio data to build a campaign.
Frequently asked questions
- Can every hotel guest receive restaurant promotions? — No. Current consent, opt-out and platform requirements still apply.
- Can outside diners and hotel guests share one campaign list? — Check the data purpose, sending entity and permission coverage before combining records.
- Does Connect automatically import all PMS data? — No. Connect does not automatically import PMS room or folio data into WhatsApp campaign audiences.
- How can booking impact be measured? — Use verified booking links or a documented attribution rule.
