Identify the actual template state
A draft, a template pending review, a rejected template and a paused template require different actions. Record the Meta account’s status and reason rather than assuming a previous approval still permits sending.
Review the message as a marketing communication
A tasting-menu invitation should not be labelled as a transactional booking update. Check the offer, timing, language, category and example values used in template variables. Explain the invitation clearly without misleading claims.
Template approval does not replace consent
An approved template does not automatically make every contact eligible. Review the venue’s marketing permissions, local legal requirements, WhatsApp preferences and the guest’s opt-out separately.
- Have you recorded the rejection or pause reason?
- Are the category, language and variables correct?
- Does the applicable preference link work?
Test the revised version
Submit the corrected template for approval or select another eligible approved version. Test links, buttons and personalisation values before a full send. Wait for the actual approval outcome.
Continue with Connect
Read the WhatsApp Business Platform setup guide and Connect.